Hennessy VSOP Limited Edition By Maluma

The Colombian recording artist is the first musician to work with Hennessy on a limited edition Cognac.

“For me, having the opportunity to be the first recording artist to design a limited edition Hennessy VSOP bottle is a representation of never stopping and never settling to represent our Latin culture globally with passion, dedication and honor,” commented Maluma.

“Our beautiful diverse and blended Latin culture inspired the vibrant colors and tones of my design for the bottle. I wanted to represent the warm hospitality of our people and how we enjoy life through music, family values, and our culture’s history.”

The new collaboration was developed to align with the brand’s ‘Never stop. Never settle’ mantra, which was also a central theme in its recent More Is Made By The Many ad campaign.